Inbound marketing is all about attracting customers by the use of relevant and helpful content and giving importance to every step of the customer’s experience in the duration of their buying. Usually, potential customers could locate the business firms through blogs, search engines or typically on every social media sites. Through this method of marketing, there is no need for you to compete with your competitors for customer’s attention. Just by looking at the content design that concerns the problems and needs of the potential customers, you can attract buyers, build trust and credibility for your firm.
There are four phases of inbound marketing: attract, convert, close and delight. In the attracting phase, you need to gain a greater number of the correct customers. You can use methods such as blogging, the best way to attract new visitors is the content of your website; content strategy, you need to increase your presence in every search engine; social media, you need to interact on the medium where your buyers are spending most of their time. In the converting phase, you can now interact and make conversation to convert it into leads. You can use methods like forums, they can fill out forms and submit their information; meetings, you can speak with people to give prospects, show up, engage and have new customers!; messages, you can close more deals through live chats for the sales team; and CRM.
In the closing phase, you can now close the leads faster and easier. You can use tools such as pipeline management, this is to let you analyze if your marketing is still on the line or growing; lead nurturing, this is for you to stay relevant and makes customers faster; email, this is to help build trust with a prospect and help them decide to buy; predictive lead scoring, this to handle the growth of the company. In the delighting phase, you can converse with delight, if you do, more buyers will be happy to buy. You can use methods such as customer hub, you can have tools and playbook that can be of use for connecting and interacting; smart content, you need to offer various ways to business sell; conversation, keep track and start having better conversations.
Types of inbound marketing
There are various types of inbound marketing, which includes:
Search engine optimization
Calculators and many more
How to use in business?
Understand your customers
Talk to your staff– they are the ones who interact with the customer so they are the valuable resource of information
Talk to your buyers– the primary source of information
Use customer’s perspective– you can put yourself in their shoes and relate on what they really need
Content for attraction– after knowing your potential customers, create a content on your site where you can easily get their attention. The easiest way is to find a solution for their problem.
Convert site visitors to leads– collect their contact information. prepare something in return if they ask. Wise men will never go out of style.
Convert leads into customers– after getting their contact information, you can now send them an email for you to lecture and give information regarding your company’s whereabouts for them to be convinced and buys products because of your charismatic attack.
Measure results– you need to know your key performance indicators such as sales revenues, website traffic, leads, email click rate, conversion rates for website and landing pages and social capability and keep updated.
Tips to grow your business using inbound marketing
Define your business– measure your key performance indicator, know your revenue goals, define the meaning of your business, process your sales.
Do background check on the industry you want to go in– be updated with the new trends
Understand your customer– talk to your teams about your customer’s needs
Use important keywords for you to rank up in the search engines optimizations
Link keywords in your content to other pages on your website to distribute SEO authority across the domain.
Publish the exact content– to help your potential consumers to get to know your brand
Publish consistently– publish your blogs consistently whether once or twice a week, just do it consistently
Determine the right angle– by this, you can have a peek on what your competitors are blogging about.
Use a calls-to-action– you can create sales because your customers will be urged to download the premium content.
Determine the right content of your premium content– you need to offer much more than the normal content.
Optimizing for SEO will definitely gain more customers and visitors that you can convert into leads and they can gain the right contents in the premium packages. These leads will then be fed up with success thus helping you on your business. Inbound marketing is a method that uses content marketing, blogs, events, SEO, social media to let the customers know about the brand and to attract more potential buyers. Because of the rise of technology, buyers in today’s era are much more empowered. And because of the web, it can provide with instant information with just a few clicks. According to Joshua Gill, the inbound & SEO marketing consultant, “inbound marketing is so powerful because you have the power to give the searcher or consumer exactly what answers they are looking for at the precise point that they need it. that builds trust, reputation, and authority in whatever niche you are practicing this form of marketing in”.
Because of our fast growing society wherein the internet and social networking define our day to day decisions, customers are more equipped with the knowledge and information anyone can get accessed to. This event is not only making them more informed but also accompanied some changes in the buying behaviors. Inbound techniques need to be used in order to attract more leads and have some better brand preferences.