Catch Group Launches New Website


E-commerce is a transaction of buying or selling online. Electronic commerce draws on technologies such as mobile commerceelectronic funds transfersupply chain managementInternet marketingonline transaction processingelectronic data interchange(EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction’s life cycle although it may also use other technologies such as e-mail. Typical e-commerce transactions include the purchase of online books (such as Amazon) and music purchases (music download in the form of digital distribution such as iTunes Store), and to a less extent, customized/personalized online liquor store inventory services. There are three areas of e-commerce: online retailing, electric markets, and online auctions. E-commerce is supported by electronic business. An example of an e-commerce group is the Catcha Group.

What is the Catcha Group?

Catcha Group is an international Internet group founded by entrepreneur Patrick Grove. The Group controls a number of publicly listed and private media, new media, online classifieds and e-commerce businesses, and is one of the largest investors in the digital sector in emerging markets, notably ASEAN.Catcha Group and its related entities have completed over 60 investments either directly or indirectly, as sole, majority or minority shareholders. Since inception, Catcha Group has completed a number of landmark transactions with a total of five IPOs in nine years, including the 2007 listing of iProperty Group on the Australian Securities Exchange, REV Asia Berhad (previously Catcha Media Berhad) on Bursa Malaysia in 2011, and the subsequent IPOs of iCar Asia in 2012, Ensogo (previously iBuy Group) in 2013 and Frontier Digital Ventures in 2016; all three on the Australian Securities Exchange.

Investors in Catcha Group companies include News CorporationREA Group, Star Media Group (Malaysia), Intel Capital, Limited, Australian Foundation Investment Company, BlackRockGoldman SachsCredit Suisse, Fidelity Funds Management and Sky PLC. Group CEO Patrick Grove has described Catcha Group as being akin to a venture equity firm rather than a traditional investment group. He describes it thus: “Not only do we start companies, we also invest in them and we drive them … We call it venture equity.” Focusing on investments in the online sector, Catcha Group’s strategy is to look at what works in the West and bring it to the East. In an interview with, Catcha Group’s Group CEO Patrick Grove has said “We like to bet on ideas where the concept is already proven. Our only risk is execution risk, we don’t like to bet on idea risk.

Part of Catcha Group’s investment strategy is to grow the Group and its business through acquisition. Speaking in an interview with BRW, Patrick Grove was quoted as saying: “In an industry that moves so fast, the way to get market share fast is to acquire rather than start from scratch.”Targeting opportunities in emerging markets, Catcha Group is especially bullish on Southeast Asia.”

In the news today, online marketplace says its new deal with MamaMia, it aims to offer the publication’s female audience and growing readership of busy parents convenient online deals on their favorite brands. Mamamia Shopping will appear as a new shopping tab on Mamamia’s current website, which links to a dedicated online shopping platform.

Mamamia (stylised as MamaM!a) is an Australian opinion and lifestyle website targeted at women. It was created in 2007 by former magazine-editor Mia Freedman as an online blog. The website has since expanded, growing into an online hub for women’s news and opinion across many subjects, with over 100 different contributors creating content for the site. Mia Freedman started Mamamia in 2007, following her exit from the Nine Network as creative services director. Freedman had previously worked for magazine publisher ACP as editor-in-chief of the Australian editions of CosmopolitanCleo, and Dolly, but left the industry after growing tired of monthly deadlines in the modern 24-hour news cycle. Despite having no experience with online publishing, Freedman was able to draw from her 15 years of experience in the magazine industry to build the site and develop a readership base.  “This new relationship shows that Catch understands that they need to be where the customers are, and MamaMia has proven to be a magnet to millions of decision makers over the last decade.  We are very excited to be able to offer our unparalleled buying and logistics capabilities to satisfy a greater army of Australian shoppers,” Gabby Leibovich, co-founder of Catch told Power Retail.

MamaMia’s readership consists mainly of Aussie mums and Catch is leveraging off this. The buying power of the millennial Australian mum is no secret. According to Australia’s first Mums Marketing Conference held in 2017, a study it undertook unveiled by Kids Business Communications that mums are the “powerhouse of the Australian economy”, influencing the vast $132 billion household economy representing a whopping 80 percent of consumer spending. That same study also revealed that Australian mums are also digital savvy, with 85 percent on Facebook and they use the internet to make their spending decisions; 90 percent of the 2,000 Aussie mums who partook in that survey indicated that online reviews and recommendations were a huge factor when it came to making a purchasing decision.

Catch says it’s exciting to be partnering with MamaMia as many of Catch Group’s customers are time poor mums who will benefit from the convenience of online shopping and enjoy savings on some renowned brands. “This partnership will allow MamaMia’s readers to easily access incredible deals on a wide range of products through a new shopping tab on their favorite content site.” Offering a range of products that include designer fashion, big brand tech and discounted bulk groceries, the Catch model is online-only and delivered straight to customers’ doors. The partnership aims to increase visits to the online superstore, adding to its current average of two million weekly visitors.

Catch says its convergence with Mamamia presents a win-win situation for both sides, as the core services of the two companies complement each other and create an engaging experience for consumers. Mamamia creates a mix of content from entertainment to travel, lifestyle to finance and more. The online publication features content from podcasts to videos, articles and social content – a convergence of information and entertainment for women. With 75 million monthly content views across its platforms, the Mamamia brand holds a nationwide audience. “The hardest part about working on this project with the team at Mamamia and our partners at Catch Group was to try not to buy all the things on all the days before we actually launch,” says Mia Freeman.

The merging of the two e-commerce has been greatly benefiting the population in providing readers heavy discounts on products.

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