Are you ready for the Black Friday hype? You should be. And hey, you need to know that Amazon Australia will start selling products on Thursday, the 23rd of November. Guess what, it’s the day before Black Friday! So, what are you going to do? Where are you going to start? Let this be your guide.
With the Black Friday closing in and Amazon Australia revealing the date for the start of Black Friday sale for its e-commerce platform, you might have some sort of panic and that is absolutely normal. That is just your adrenaline rush that is giving you a whole new different feeling. After all, it’s Black Friday, a once in a year event. This is your wonderful opportunity to bring out the best in your online store offers and render the most accommodating customer services.
Here are some of the preparations that you need to have.
Pass the Seller Identity Verification
Amazon Australia is going to conduct an internal testing phase where you need to pass the Seller Identity Verification. As this is part of the standard procedure in creating your online store from this e-commerce platform, you should abide by the rules that they have set. Once you pass this, you will be able to be one of those who is going to benefit from the Black Friday sale.
When you pass the Seller Identity Verification, you will need to complete your Shipping settings so that there will be no case of customers being misled. It is also important that you have already finished setting your ABN/VAT/GST number. Additionally, your bank account details should be set up too. This is where your customers can pay for the items that they have chosen from your online store.
Update your stock
It is important that you update your stock for your customers to see. Since it is inevitable that you already have the product displayed in your online store but not yet in your warehouse, or that it is still out of stock, can create great damage to your reputation. As a business-minded person, you should know that you should satisfy the demands of your customers as long as it is in your power. Updating stocks is one and it can absolutely make a huge advantage for you.
Name your price for each
You should first determine the prices of each item that you have in your online store. Then, you can have a Black Friday discount because that is definitely one of the many things that your customers are trying to find on this special occasion. You just can’t miss your customers just because you have failed to update your pricing. Make sure also that the discounts are not too high because you might just end up with a bankruptcy. This is where you can show off your business skills.
Check out your customer services
Your customers are definitely going to visit your online store, especially that you are on Amazon e-commerce platform. What you can do about it is that you let your customers browse your store. As it is going to be almost impossible for them not to ask you for assistance, you should be prepared with the customer services that you have for your store. You should know about the potential questions that they may ask and you should have the impression of being a credible source of information too.
Promote your store and your products
Your products and services are not going to introduce themselves to the world. You need to show the world what you have got in your online store and let them know what makes it better than any other online stores. But you do not only tell them about that. You should also show them. Your customer assistance can definitely be one of the best features on your store which could be reason enough for them to be in your store rather than on anybody else’s.
In promoting your products, you can have the social media and the power of the word of the mouth. As you already know by now, social networking sites play a great role in your online store. It has become the melting pot where people from different places lurk. That is your opportunity to tell them that your online store exists, contains awesome products, and renders impressive customer services.
Word of the mouth can be used especially when you know a lot of people who you can trust to spread the news to everybody. You can have your family and friends here and let them know about your online store and how convenient it is to shop. If they are impressed with your explanation of your online store, then there is a huge chance that they are going to share it with their friends too.
Days before Black Friday should be for your preparation. Since Amazon Australia is going to start selling a day before the Black Friday, you should take advantage of the time and prepare yourself as well as your store. Expect visitors and orders. You can do this. Happy selling!