Amazon Australia launched in the country in 2017, but it was only last month that they announced that they will be offering sponsored ads to sellers on Amazon.com.au. In the United States version of Amazon, sponsored ads have been in circulation since 2003. Now that it’s in Australia, anything goes with Amazon sellers who now have the power to bid on the best spot on the search page.
What’s So Great About Sponsored Ads?
While ads are not as effective as the top ten choices in the search results of Amazon, sponsored ads are effective in giving buyers a chance to look into well-presented, well-reviewed, and detailed product offers on the first line of products.
Getting your product sponsored means that more people will see it, click it, and add traffic to your product. This leads more people to consider your product and it can also boost your ranking, should Amazon see great results with purchases.
What kind of ads are available?
There are three categories of ads offered on Amazon AU.
Sponsored Products lets you promote a specific product from your brand. If you want to make the most out of your sales, choose a product that is marketable and useful. While all your products fit that category, only a few products are trending and receiving high traffic from Amazon searches.
With Sponsored Brands, you have the option to market your company. This is great for companies who want to prioritize their branding so that they can control the pricing of their products. Sponsoring your brand gives you exposure, and it also lets you compete at a higher level with similar brands.
Product Display Ads
Product Display Ads are like Sponsored Products in that you are only promoting one product. However, there is a big difference in how it is presented. Product Display Ads are like a combination of Sponsored Products and Brands because you can showcase your logo, company details, and product details.
Which Sponsored Ads should your business use?
Before you choose the type of ad you want to purchase, check your priorities. Ask yourself these questions:
What do you want to be known for?
How much are you willing to spend?
How often will you be posting an ad?
When you collect the answers to these questions, you will find that you can become well known for a particular product. You can spend more and focus on brand awareness. Lastly, you can use the best option which showcases both your company and product.
How much should you spend on a sponsored ad on Amazon Australia?
Since the system is fairly new, it is best to do ad testing. Start with A$15 dollars on your chosen ad type and see how it goes. Either way, you have an exceptional advantage when you use Amazon Sponsored Ads. With their mysterious algorithm, you can expect that the sponsored ads are taken into consideration based on the results of their placement.
Watch this video on how to start with Amazon Advertising so you can try it yourself.