No matter how great your e-commerce store may look and function, achieving success in your online endeavor majorly depends on how well your products are being sold to your customers. And to sell products, you’ll first have to win the trust of your site visitors.
A payment gateway is a powerful tool that helps to reassure visitors of your store about your trustworthiness. In essence, a payment gateway is an e-commerce service that allows merchants to accept credit card and other forms of Internet transactions securely via your website. Remember, if the payment options on your e-store aren’t set up in the right manner, you could suffer the loss of orders placed in your store. This means you’ll experience a significant drop in sales, because of unsatisfied customers. Implementing the right payment gateways, however, can prove a key ensuring long-term success of your online business.
Since not all the payment gateways functions, in the same manner, it’s crucial to make the right choice. Below are a few factors you should consider, while figuring out which payment gateway you can try:
- Ask if the payment gateway supported on your e-commerce platform. Which e-commerce platform are you going to be using? Something SaaS-based like Shopify or BigCommerce, perhaps? Or a self-hosted platform like WooCommerce or Magento? Whichever platform you’ve chosen, there will be a range of off-the-shelf plugins or extensions to help you integrate with major payment gateways. Where possible, choose a payment gateway that already has a plugin for your platform.
- The relevance of a payment method will depend on the geographic and demographic audience a business is looking to reach. Payment method fragmentation varies strongly by geography. While some payment methods, such as major credit cards brands, have become internationally available, others have remained confined to a single country or even a single segment of the population in that country. Therefore, identifying their target audience is an important first step for businesses to decide which payment options to focus on.The distribution of payment methods used in online commerce varies dramatically by region of the world, but also within specific regions. Another consideration driving payment decisions is the business model itself. Some payment methods, popular digital wallets for example, are designed for individual consumers and limit support for large transaction amounts or business-to-business payments. Others, like invoicing via bank transfers, are inconvenient for instantaneous mobile purchases and best suited for business-to-business transactions.For a given business vertical, the specific order value of transactions can further play a role: for example, retail companies with higher average order value transactions may consider offering a consumer credit payment option at checkout to increase conversions. Finally, customer preferences may have deeper roots that businesses should be sensitive to. In certain markets such as Poland, for example, customers have traditionally relied on digital wallets to limit businesses’ ability to store payment credentials for further use. This has supported the rise of payment processing options such as PayU or Prezlewy24 which process transactions without enabling businesses to retain payment details after a customer’s checkout.
- Credit payment system.
- Credit Card. A form of the e-payment system which requires the use of the card issued by a financial institute to the cardholder for making payments online or through an electronic device, without the use of cash.
- E-wallet. A form of prepaid account that stores user’s financial data, like debit and credit card information to make an online transaction easier.
- Smart card. A plastic card with a microprocessor that can be loaded with funds to make transactions; also known as a chip card.
- Cash payment system.
- Direct debit. A financial transaction in which the account holder instructs the bank to collect a specific amount of money from his account electronically to pay for goods or services.
- E-check. A digital version of an old paper check. It’s an electronic transfer of money from a bank account, usually checking account, without the use of the paper check.
- E-cash is a form of an electronic payment system, where a certain amount of money is stored on a client’s device and made accessible for online transactions.
- Stored-value card. A card with a certain amount of money that can be used to perform the transaction in the issuer store. A typical example of stored-value cards is gift cards.
- Online credit card processing is one of the most popular ways e-commerce merchants get paid. While your bank is ultimately responsible for processing each transaction, the deal you sign will be with a payment gateway provider, like Due. While very common, there are downsides to online credit card processing schemes. For instance, rates tend to be high. This is crucial for start-ups who cannot reasonably rely on a significant minimum monthly transaction volume. Due is among the lowest-priced payment gateway operator on the market thanks to its flat-rate fee structure, banks will typically add monthly processing fees and transaction fees together.
When choosing the best payment solution for your e-commerce, there are several things to consider. E-Commerce payment solutions have sprouted dramatically over the last few years with merchants and consumers both shifting to digital forms of online spending with mobile and website growth dominating as the top channels to accept payments. With the virtual global e-commerce reach, companies with websites and mobile applications, stand to generate increased revenue with international digital traffic. The level of encryption of data being an ever-present concern, visitors to your site should feel safe and trust their transactions while building a relationship with your company. Consumers, presented with a dizzying array of purchase methods, will often make purchases from sites based on which payment methods are accepted. By accepting only one form or relying on traditionally acceptable forms, you will limit growth to your customer base and overall revenue. When determining a proper payment solution for e-commerce, ease of transaction is a quality that affects sales.
Consumers are particular about the user experience and expect smooth “hassle-free” payments. Negative or troublesome payment gateway experience and bad payment options will lead to a drop in total sales. With an abundance of top payment solutions available, offering additional methods of payments will greatly enhance the consumer experience and generate increased sales, most businesses use a variety of digital payment methods to cater to exploding online activity. There are many good e-commerce payment networks, competition is still ongoing and strong without the presence of market domination by any one company.