You have established your online store. You did it in the best e-commerce platform in order for you to manage your store in the most excellent way. You have your awesome themes for your store all set up. And now, it all boils down to your products. If you want to attract more customers to your online store, you should have satisfying photos of what you are selling. This way, your target customers will be inclined to browse more of your products. This way, even those people who may not be into the products that you sell can become curious about how it works based on the quality of your photos.
So, instead of having the photos of your products taken for granted, why not exert some more effort in it? That way, you will be able to attract more customers, thus leading to more sales. Isn’t it exciting? Yes, it actually is! But, of course, you do not need to suffer from it. In fact, here are some guides in order for you to become an expert in having awesome photos.
WHAT YOU NEED
Of course, in order to take photos of your products, you need to have a camera. In fact, you can also do it and achieve high-quality results even if you only have the camera on your smartphone. Aside from the fact that it suits your budget, it can also give you awesome results! But, it’s only if you know how to properly do it.
Remember that you do not have to purchase an expensive camera for this. Taking into consideration that you are still starting out with your online store, it may be best if you use whatever is accessible. A camera is just a tool, it is how you can take the photos that actually matter.
You can make use of a tripod too when you have it. This is to avoid any burry captures that might happen when you have a shaky hand while taking pictures. Plus, this is also an added convenience for you because when you use this, you do not have to suffer holding your camera for as long as possible just to have that steady shot.
Although, there can be many alternatives for a tripod. And, if you are into investing a tripod, you can do it, especially that there are quite a lot of inexpensive ones in the markets.
In having your photograph session, you should also have a nice background for your products. For starters, you can have a white background as it also screams a tidy capture. As a matter of fact, a white background is almost always the perfect option that most users have for their products.
However, you might as well try out on other colours as well. If for example, you have a fondness of yellow colour, then you can have the perfect shade of yellow for your products. In fact, this is going to be pretty awesome if you have a yellow theme for your online store.
As much as possible, you also need to prepare a table for our products as well. This way, you will be able to have a sturdy base for your products where you can use it as a holder for your background or you can also have this to position your product well and have an awesome photo then and there.
HOW TO DO IT
First thing that you need to do is setup a background. This is where you need to decide whether you would need your table to be where the white background to be set, or you use it instead to have your product elevated. So, for example, if you have your table for the elevation of your product, then so be it. Paste your white (or any colour) background on your wall and arrange the product on the table.
Next thing that you need to do is to adjust the lights on your photography room. You can make use of your lamp here and position it in a way where it can have an impressive effect on your camera. Focus the light on your product, but avoid making it too overwhelming such that it wouldn’t have a natural effect.
Setup camera (and tripod).
In doing this, you need to focus your camera on your product. You can have a front view of the product or a side view. In order for you to know whether you have positioned your product well, you can have a look at the lens of the camera.
If you have found the best angle already, you can click the shutter. However, if you are already convinced that you have a shaky hand, you can make use of the tripod. Position it well so that you could get the best view of your product and with the appropriate lighting.
Check it out.
Have a few tryouts in taking photos of your products and check it out afterwards. You can determine which one is the best and is worthy to be uploaded into your online store to convince your customers that it is worth having.
However, if you think you are not satisfied with the results, do not be discouraged. You can take another set of photos again and this time, you will be able to determine which angle you should not try on because you have already witnessed its effect.
After deciding on which ones are the best to upload for your online store, you can edit it and have some photo enhancements. And then, you’re all set for a photo upload.
Although, if you are having a DSLR for your photographs, then you need to know these tips.
Avoid using a wide angle lens.
Wide angle lens in your DSLR is most likely to cause your photos to be distorted. It wouldn’t be as high-quality as you wanted your product photos to be.
Use the right aperture.
If you have been using your DSLR for quite some time, you may have realized that the wide aperture such as f2.8 or f4.5 would only narrow the depth of field and thus, leaving your product out of focus. Instead, you can have a small aperture like an f8 or f11 to make sure that your photos are going to be crisp and focused.
Use the correct white balance.
Since you are using a background and some lighting for effects, you wouldn’t want your DSLR to be messed up. In order for you to have the correct white balance for your photos, you can make use of the Kelvin temperature.
These are the tips and hints as to how you can have a DIY product photography for your store. You need to have high-quality photos in order for you to lure your customers into your store. It can play a huge part in your business as the photos can speak for the products itself.
Let the photo session begin!