Facebook has become more than just a social
media platform where anyone can connect to anyone in the world. For business
owners, the site has also become an opportunity. In fact, more businesses have
found success through the right Facebook marketing strategy.
One of these powerful social media marketing
strategies is the use of ManyChat Facebook Messenger. Today, we’ll be talking
about what it is, how it helps, and the possible results you’ll get once you
What is ManyChat
ManyChat is a part of Facebook Messenger, an
app that was developed by Facebook. It was originally a part of the Facebook
site itself until it gained its own app. ManyChat is a tool wherein business owners
could set up Messenger bots.
You can set up automated welcome messages for
your account in case a visitor tries to message you. It’s also easy to set up answers to several questions that
your customers might have about the services or products that you offer.
Even if no one is manning your page at the
moment, a chatbot will be able to assist your
visitor for the time being. For better services, you can create answers to
frequently asked questions, so your visitors have more information about your
business and your products/services.
However, ManyChat isn’t just about automating messages. Once you link
it to your page, it can also share contents from your own site or gain new
followers. That said, you can organize your page with ManyChat from one place.
ManyChat vs. WeChat
For those who are familiar with WeChat and
ManyChat – the two tools look basically the same. That said, which one is the
First off, here’s a list of the similarities between the two:
- Have similar interface
- Appears on the “Chat” feed
- Have buttons for easy access and
But while the two may be very similar, there’s
a great difference – especially with the features. For one, WeChat is China’s answer to Facebook. It’s a social
media platform all on its own that allows you to play games, talk to people,
and even send money.
On the other hand, ManyChat is a tool that
enhances your own experience when using Facebook as a marketing ground.
If you’re trying to focus more on the business
side of things, ManyChat is more powerful and has more features that are
advanced and still are easy to use.
How to set up ManyChat
If you don’t have a Facebook page, it’s time
you start doing one for your business. If you already have one, you can
authenticate your account with your page. You can also add other pages later on
if you have more than one that you need to handle.
After that, the tool shows you an example of
automated messages. If you feel like those are enough, you can turn it on
immediately without much hassle.
However, ManyChat has a sidebar that is filled
with a few tools you can use to intensify your Facebook Messenger marketing
further. For example, you can use the Automation tab so you can start
automating messages that can help nurture leads and will help engage with the
users. For many users, this is the most essential part of the ManyChat tool.
To start with, change the Main Menu. This has
three items, and each one has five submenus. Make sure that the items on your
main menu are the most important part of your business.
For example, you’re selling cosmetics. The
following may be a good choice for the main menu:
- Lip products
- Face products
- Eye products
The welcome message is the first thing your
visitors will see if they message your page. You can then add texts, images,
buttons, videos and more. You can also add some attached steps that your
customers can easily click and will prompt the next message or solution.
One of the most important things when creating
a welcome message is that you should note that what’s answering is a bot. This
is to ensure that your visitors are well aware of it and will not get confused
if the bot replied with a default reply.
It should also be in a friendly and helpful
tone – pretty much how a customer service representative should entertain the
You should start putting keywords that your
bot will recognize in order for it to know what to reply. For example, your
visitor asks for the price, the bot will then provide an answer to that
question that you have.
Automate the replies based on the keywords you
set. It’s best that you provide an in-depth information about your products or
However, in the event the customer was not
able to provide any of the keywords you have set, you can also automate a
default reply. Normally, this says that your bot does not understand the
message that your visitor has sent. Then you can provide a solution such as the
list of keywords they can type so they can get the answers they need or perhaps
to call a certain number or the like.
Why Use Facebook Messenger?
Using Facebook for your business has already
proven to help businesses and entrepreneurs. But why use Facebook Messenger as
First off, if you have a Facebook page, it’s
likely people will message you directly on the site or the app. That means you
also need to have a Facebook Messenger. Even those who aren’t on the site
itself or has deactivated or inactive accounts are still using the Messenger
That means it’s something you really need to
try in order to make full use of the whole Facebook experience. But it’s more
than just the amount of people – it’s also the percentage of success.
According to data, using Facebook Messenger has
an 88% open rate and also a 56% click-through rate.
The world is growing bigger in terms of
technology each single day. Make use of it for your business by using
user-friendly tools like ManyChat that can up your social media marketing game.