Amazon, being the world’s largest e-commerce marketplace, offers abundant opportunities to Amazon sellers. However, those opportunities do come with some risks.
With millions of sellers peddling their products on the online marketplace, competition can definitely be fierce. However, there’s one type of competition on Amazon that’s particularly annoying and could potentially sink your business: listing hijackers.
These pesky hijackers appear almost as soon as your listings gain some momentum. Listing hijackers undercut your price so they can steal the Buy Box away from you. Normally, these hijackers are either bots running on an algorithm or people selling counterfeit products.
Listing hijackers are a pain to deal with. But you don’t have to completely abandon Amazon because there’s a possibility that your listings can be hijacked. Luckily, there are several ways to get rid of these troublesome pests.
But first, let’s talk about why Amazon listing hijackers are bad for your business.
an Amazon listing hijacker do?
If you are a private label seller, you’re supposed to be the only seller to be found on your listing. Right? After all, it is your product, and you should be the only one allowed to sell it.
Unfortunately, the answer is no. Amazon’s system is set up such that it accommodates multiple sellers selling the same product in a single listing. Even if you’re supposed to be the only seller on your listing (because it’s for your private label product), you may still see other sellers in that listing.
Now, if you have a successful listing, a hijacker may want to cash in on that and try to sell their counterfeit or non-existent product on your listing. Usually, these hijackers will sell their product at a lower price than your product. The goal is to piggyback on your successful listing sales and attract customers with better prices.
But either the listing hijacker doesn’t really have a product to sell, or the hijacker is selling a counterfeit item. Now, not only will you lose a portion of your sales, but you’re also about to get some negative reviews on your listing from customers who were scammed or received a fake product.
Why you need to remove Amazon listing hijackers
Listing hijackers can hurt your private label products. A customer may have wanted to purchase a product from you, but instead of purchasing from you, he or she ends up buying from the listing hijacker and receiving a fake product. When the customer receives the counterfeit product (or gets nothing), he or she may write a negative review on your listing, not knowing that the product actually came from the hijacker and not from your inventory.
If your listings get hijacked, you may have todeal with a lot of angry customers and a lot of negative reviews. Not only will this take a lot of time to fix, but unhappy customers and bad reviews can have long-term detrimental effects on your business.
Best strategies for getting rid of Amazon listing hijackers
You have to do everything you can to protect your listings and keep listing hijackers away from your product pages. Here’s what you can do:
Go through all your listings manually
Amazon will not notify you if another seller pops up on your listing. If you’re not vigilant, an Amazon listing hijacker could set up camp and stay unnoticed for a long time, wreaking havoc all the while.
To avoid this, you have to manually check your listings and make sure that you’re still the only seller for all your private label products. You’ll want to do this every day to ensure that your listings stay hijacker-free.
Unfortunately, this method is time-consuming.
Instead, you may want to:
Set up a hijacker alert service
Instead of checking your listings multiple times
a day, your time will be better spent doing other tasks that will grow your
business. You can automate the process of monitoring your Amazon listings by setting up a hijacker
alert service. These will keep an eye on your Amazon store, so you don’t have
to keep checking your listings every 15 minutes.
File a report with Amazon
When you spot a listing hijacker, the first thing you should do is report it to Amazon. To do this, go to the“Report a violation” section on Amazon Seller Central.
You’ll need to provide details such as the ASIN
of the item, the product title, the store name, and an explanation of the
violation committed. Amazon will then conduct an investigation.
For this to work, you will need to have trademarked your brand name and be enrolled in the Brand Registry. Reporting a violation this way ensures that the hijacker will be removed within a few hours.
You can also email or call Amazon to report the seller violation. Keep your email short and sweet and don’t forget to include the link to the hijacker’s store front. However, it may take a while before the hijacker is removed if you report the violation this way.
Note that filing a report with Amazon is an effective way of getting rid of listing hijackers that are bots. Amazon is good at identifying these, and they’ll be gone before you know it. However, listing hijackers that are counterfeiters may be harder to identify because they’re really good at pretending to be a legitimate operation.
Send a cease and desist email
This is an effective way of scaring counterfeiters off your product listings. The threat of a lawsuit should be enough for these annoying hijackers to leave your listings alone.
You can find templates for legal cease and desistletters on the Internet. Just edit them to suit your situation. Email the cease and desist letter to the hijacker and also mail it, if possible.
Even if the cease and desist letter doesn’t put an end to the hijacking, it may prove handy when you report the hijackers to Amazon Support.
Amazon listing hijackers are a real threat. Butdon’t let them keep you from starting or expanding your Amazon business. Just remember to set up a hijacker alert and to trademark your brand name to hijack-proof your listings.