Image Optimisation For SEO: Tips to Improve Your Ecommerce Business

How many times have you experienced this scenario—you search for your product on Google, but the product image doesn’t appear? It’s possible that this is an image optimisation issue. And you are 100 per cent sure that you have uploaded your photos. If this happens more than once, you would wonder what could have gone wrong. 

Is it the size of your image dragging the download? Or is your photo quality to blame? Now, we all know that a good image contributes a lot to web conversions and customer-keeping.

Without a high-quality product image, your eCommerce store will be falling behind. So what should you do? Read on, and learn these straightforward tips and tricks to optimise your product photos.

Image Optimisation Basics

Name your photos properly

This is an SEO basic. Successful eCommerce stores do this.

Be descriptive in naming your photo’s filename, but don’t overdo on the keyword. A straightforward filename always does it. For example, if your picture is an iPhone case, then a suitable filename would be iphone-case.jpg.

Remember this: Although your page visitors don’t normally see the image’s filename, the search engines will likely show images with proper filenames.

Resize your images

You need to make sure that the size of your photo is in line with your site measurement. The tricky part is being able to choose the right size without forgoing the photo quality. Here’s one good trick: resize your image files while still showing photos at a high resolution before you upload them to your website.

Choose pertinent, high-quality images

 This is vital for the client experience side of SEO. An irrelevant photo on your website’s page will mislead visitors. On the other hand, an overly edited image will easily make your page look awful and amateurish.

Apart from a high-quality image, ensure each photo you use has a reasonable connection to what’s on your page. And if you want to edit your photos, use good editing tools, such as Adobe Photoshop, Adobe Lightroom, Luminar, and the like.

Invest in Professional photography

This is a no-brainer. If you want your product images to stand out, you have to make sure that your photos look professional. Ensure you avoid the following image fails:

  • Photos that are too small
  • Photos that are too dark
  • Photos that are too busy
  • Photos that are blurry
  • Photos that are overly edited

Make your images mobile-friendly

Responsive image is what they call it. It’s when page visitors can view your photos not only on a laptop screen but also on their mobile phones. When a user lands on your page and fails to view your product’s image, he or she will immediately click the close tab and head to another page.

This notion of resizing your images to fit any browser has been an essential part of responsive web design from the get-go.

MORE: If you want to know more about responsive images, check out this page.

Optimise Your Image and Improve Conversions in Your eCommerce Store

Optimising your images for SEO is not a tall order. All you need is to spare extra time and commit to finding the best images for your site. Once you find the right ones, optimise them by following the above-mentioned tips. Here’s a tutorial so you can optimise your images yourself.

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