The impact Amazon’s having in the Australian market

Selling through online platforms has become one of the trends today and it will continue and seize to exist until there will be another better way of selling but as of now, this is the greatest thing you can ever imagine. With just a few clicks and ticks and you are done. There are a lot of online shops or what they call as e-commerce business where they are licensed to conduct the business online. Amazon is one of the top e-commerce shops in the world as of today. And it has been gaining a lot of sales compared to the brick and mortar stores. Amazon is an online shop which produces a wide variety of products and services. It is considered one of the top online selling stores in the world today.

You can find anything on Amazon, be it the most needed product for the most unnecessary product you can easily find. Amazon does not only sell their products but as well supporting other small businesses by letting them sell their products as well. Over the past years of Amazon reign, there have been many jobs offered to people who are lucky enough to have a stable career in the said company.  Amazon is a company made by builders and sellers and inventors. If you belong to one of those mentioned, then maybe you got the right skills for Amazon. This company is not a product-based company that does not have a high-quality standard but this company maintains a name that their products will sustain and last for years.

Because of the large occupancy of Amazon worldwide, there is a wide number of the city where Amazon can be worked at such as Australia. Australia has spent months in a dizzying flurry of anticipation and now finally, the time has come. Amazon.com.au went live. The world’s largest e-tailer sent the full version of its Australian retail site to live last December 5, 2017, finally giving Australian customers a look at what Amazon.com.au will offer. The site has hosted a Kindle store since 2013, but now, Aussies can get much more than just eBooks. The store launched with 23 categories, including electronics, DVDs, PCs, and software, as well as more general merchandise like clothing, baby and beauty products. Amazon.com.au is also selling Kindle e-readers and the Fire TV Stick, a small stick that plugs directly into your TV to let you stream services like Amazon Prime Video and Netflix. Amazon has been the talk of the entire industry in Australia, from the end of other Australian eCommerce obviously to talk of creating an increased global impact of Australian brands in the world’s shopping carts. The thing is, whether you think your business will suffer or rejoice from Amazon’s prosperous arrival, the best thing you can do for your business and your bottom line understands what selling on Amazon entails.

The e-commerce giant has offered products across more than 20 categories, including consumer electronics, clothing, and sports equipment, and offered free delivery on some orders, the Seattle-based company said in a statement. Australia presented a new challenge for the company, with a few local web retailers already up and running. It wanted to bring many of them into the fold by rolling out its online marketplace, open to third-party sellers. Amazon’s impact during the holiday shopping season, a critical time of year for retailers, was limited in Australia. Amazon has been selling e-books in Australia since 2013, but its broader retail offering marks the company’s 13th foray into a major market. With a warehouse outside of Melbourne and corporate offices in Sydney, Melbourne, Perth, Brisbane and Canberra, the company over time have created thousands of new jobs and invested hundreds of millions of dollars in Australia, which was Rocco Braeuniger, Amazon’s country manager, said in the statement before the opening of the said retail center.

Amazon aimed to attract more sellers and shoppers to its revamped Australian site by offering third-party traders access to its world-renowned fulfillment services. Last February 27, 2018, traders selling on Amazon Marketplace was able to send their products to Amazon’s Melbourne fulfillment center and paid the global e-commerce giant to store, pick, pack and ship orders to consumers in Australia and overseas and handle returns. The start of Fulfilment by Amazon (FBA) came less than three months after Amazon revealed its new suite of retail products and services and signaled the technology giant is confident its Australian branch is capable of taking on an influx of new products.

For sellers, FBA enabled them to have reached more consumers in more markets and have shipped products faster than through third-party providers. For consumers, products shipped through FBA were eligible for Amazon’s customer service, including free delivery on eligible orders over $49 and expedited one- and two-day delivery from selected areas. Products shipped through FBA have also been eligible for Amazon’s Prime fast subscription-based shipping service when it launches in Australia later this year. Amazon Australia’s head of FBA, Amit Mahto, said Fulfilment by Amazon would help level the playing field for sellers, giving them access to Amazon’s world-class logistics capabilities.

After the launching of the Amazon retail center in Australia, research showed that there have been quite improvements in Expectation Gap on key pillars: pricing, product range, and delivery costs.  Ever since Amazon Prime was launched, the pricing is 17% cheaper on average relative to retailers. From 22 million products, it has rapidly expanded to 60 million. Almost everybody is interested in Prime because 52% of Amazon.com.au site visitors say they are likely to join Prime thus Amazon’s app went from 9th to 6th most downloaded shopping app in Australia.

Amazon celebrated its Prime day last July 16, which brought so many exciting surprises. From echo speakers to ring smart doorbells. All for everyone! The statistics and research were very much true since there has been a high number of sign-up even on the first hour of the Prime Day. Now, there is no surprise that Amazon will continue to rise even from the issues they were bombarded at.

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