Increase Brand Awareness Through Video Marketing for Online Selling

Are you thinking about doing more compelling ways to promote your brand? There are many options, especially when you look for references online. But have you tried your hands on video marketing?

If not, then it’s high time to give this marketing method a try now! Video marketing is not a new thing. In fact, as consumers, you have already watched tons of videos promoting certain products and services.

These videos usually pop up while you browse through your FB news feeds or IG stories. Have you tried checking for a certain product on Amazon or eBay because you saw it in one of those popping videos? That’s the convincing power working on you—one of the benefits you can enjoy with video marketing.

video marketing

More Benefits of Video Marketing

Video marketing is a forward-looking publicity drive that uses video in an advertising campaign. Here are the other amazing benefits that you and your business can reap when you decide to go with this marketing method.

  1. Increased conversion rates

We understand if you are having second thoughts on investing in video marketing. After all, you still will spend some cost and effort. Knowing if it would be worth it is an important thing.

But based on a 2017 survey, which gathers 311 distinct respondents, businesses that incorporate videos on their website’s landing page noticed an 81% sales increase and 53% reduced support calls. In addition, 83% of those interviewees believe that video marketing has given them good returns.

  1. Strong audience connection

When you are able to connect to your audience, you will be able to understand their needs and wants. A video is a good instrument that ties your message to the integrity of your brand. It also aids in boosting your brand’s credibility.

  1. Longer information retention

A picture paints a thousand words, but a video expresses more. When consumers watch videos, they are able to remember information longer and more clearly.

  1. Great email marketing supplement

Many cold emails receive unsubscribe notifications or end up in the spam folder. This is because it is harder to convince people to read a text. But the mere mention of the word “video” on the subject panel can raise open rates and lessen unsubscribe rates.

  1. Enhanced SEO

A video content can help increase a visitor’s staying time on your website. Visitors who watch a video on retail sites spend two minutes longer than those who don’t. Because of this, your website will gain higher exposure in Google and other search engines.

video marketing

How to Do Video Marketing

When you do decide to incorporate video on your website, don’t forget to follow these simple yet effective steps:

  1. Plan your concept.
  2. Prepare your equipment.
  3. Write your script.
  4. Set up your environment.
  5. Prepare your talent (explainer or narrator).
  6. Shoot your video.
  7. Review and edit your footage.

MORE: The Ultimate Guide to Video Marketing

On a final note, a video marketing needs a good and compelling storyline. Your video won’t be effective if it lacks organization despite its powerful content. Learn how to make a good storyboard for your video in six easy steps by watching this short clip.

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