Succeeding in eCommerce isn’t an easy task.You need to have the skills and knowledge in online marketing to up your sales.But most of all, you need a profitable and in-demand product that has value foryour customers and potential buyers.
That said, what’s the best physical and digital products that you can sell today that will likely bring you the success you want? And how can you find niche products that you think best suits you?
How to find the products
We’ve always been told to follow our dreams and our gut. But while that is an amazing advice, it doesn’t always have the best results. If you want to succeed, you should be more methodical and consider a few options based on several factors.
When it comes to evergreen niches, clothing and footwear are examples. A new generation may come, but everyone will still need something to wear. The only problem is there’s a whole lot of competition going on.
Tips for finding your niche
That said, here are several tips that can help you find the niche that’s right for you.
Solutions to a problem – If
you can find a solution to a problem and sell it as a product, you’ll find
a good audience for this.
People with passion –
Products based on the trending hobbies these days could give you a solid
Price range – According to Shopify, a good price range is between $100 to $200. It’s deemed the “sweet spot” that allows you to profit bigger while your customers still find it a good price. Just make sure the product is worth the money.
Hard to come by – You can
also sell products that are rather hard to find locally, but you know has
a good amount of following. It can either be brands or types of products.
For example, some Japanese snacks or Korean skincare would do great.
Disposable/Consumable products – What’s the best way to gain repeat customers than to sell
something they can consume or dispose after using?
Most of all, check whether there is a demand for any product you sell. This is essential when it comes to selling andeCommerce.
These are the types of products that your customers can hold and use in their daily life. But what should you be investing in? Should you start with clothing or are housewares more effective?
Apparently, shapewear has been trending and building up to be an evergreen niche. According to a report, the predicted amount of sales for shapewear is expected to reach $5.6 billion.
These pieces are undergarments that help give the wearer a slimmer silhouette. There are also undergarments that help lift the buttocks, tuck in fat around the waist and the thighs. Some also give the sense of bigger breasts.
Normally, these are catered towards women who want an instant slimming or curvier effect.
Athleisure is a type of active wear that is worn for a casual everyday look rather than the gym. These have become rather popular from 2015 to 2016. However, they continue to become a part of today’s fashion trends that Forbes predicted they would stay on the trend.
Apart from being trendy, you also have multiple options on how you’ll sell it. You can either create a standalone business online solely for athleisure wear, under fashion niches, or under fitness sub-niches.
Automotive parts and accessories
Car owners have always been a huge market base- especially now that automotives have become digital. You can sell digital accessories for cars and even normal car parts.
However, these types of products are often bought through impulse buying so you might want to focus on selling these through Facebook, Pinterest, and Instagram.
Gadgets and accessories
Smartphones, tablets, and even smartwatches have now become a part of our everyday lives. That’s why these types of gadgets remain to be a good investment. Apart from the actual devices, you can also add accessories such as protective cases, earpods and headphone sets, power banks and chargers, tripods, and more.
Besides these handheld products, you can also try selling computers, laptops, and cameras and accessories and parts.
Digital products are much easier to distribute and much more sustainable. These are also much simpler to create and don’t require that much resources. You can even create them on your own, so you don’t have to buy the rights. Or you can ask creators if you can sell it on your shop and they get royalties for every sale.
Most of all, you don’t have to spend much money, but you can reproduce it infinitely.
There aren’t many different types of digital products. The only thing you need to worry about is the niche and genre under these products. That said, here are some of the most popular digital products you can sell online:
Hard and paper bound books still draw a big crowd. But so does ebook. In a world where technology reigns, even literature has to adjust, and these are in the forms of eBooks which can be read through handheld devices such as smartphones and tablets.
When it comes to eBooks, you can choose to sell a specific genre only. Or you can choose whether you’re going to sell fiction or non-fiction books. However, you can also start selling a wide variety of books and become an online bookstore so you can attract more people.
Software and Apps
If you have the talent to create software and apps, these are also great products to sell online. Gaming apps and software for productivity, organizing, and social media managing are good choices.
Photographers could also sell their images online. Many online entrepreneurs also make use of high-quality stock images. You can use this opportunity to sell the images you have taken and allow them to use and modify it for commercial purposes.
Becoming an online entrepreneur takes a lot of work, but if you do eCommerce properly, there’s a lot of money in this industry. Thanks to technology, customers can buy anything off the internet, and more people have the opportunity to build a brand.